Let’s cut through the hype: no one in marketing is doing all the magical, world-changing things they claim to be doing with AI. If you think about the components of marketing work, you can break it down to text, images, audio and video. For content creation, text specifically, the future is now. For images, audio…

So “vibe physics” is now a thing. According to some very rich guys, you can just feed an AI some vague questions and stumble your way into unlocking the secrets of the universe. Who knew vibes and a chatbot could replace centuries of scientific method? It’s like saying you’re doing “culinary innovation” because you let…

I was sitting in the keynote, “Thriving in Times of Disruptive Change,” at the Gartner marketing conference in Colorado, thinking it might be another talk about resilience and buzzwords. Then the speaker started telling a story about uploading her grandmother’s voice into Siri, and suddenly I was paying full attention. It was oddly beautiful and…