Marketing technology, analytics, and AI operator. I built three functions that didn't exist at a $2B healthcare company, ran 30 people and a $16M budget, and left in late 2025 to build AI systems for commercial teams. Everything on this page is charted to scale and sourced.
Each layer stayed in use after the next one started. Hover a layer, or a project below, to see what connects.
Each band begins when that layer entered the work and continues through 2026.
Hollow dot: before. Filled: after.
Axes are linear. "Several hundred" is plotted as a labelled estimate until I have the count.
Every one has a link, a video, or a name you can look up.
Secured $1M from Alcon for a vision screening program across several counties. Trained 156 doctors and nurses myself, set up care coordination so a failed screen turned into an appointment, and designed the Amblyopia Patching Kit so treatment held up once the kid got home. Little Ambassadors, where parents told their own stories on camera, won an award.
A product that shows health systems what their supply contracts are saving them, in their own numbers. I named it, wrote the positioning, and designed the data integration so the figures on screen matched what the customer's finance team already had. Then I ran the launch.
Watch the product videoVizient and Mayo Clinic formed a pharmacy benefits manager. I was the marketing lead for the name, the brand, and the go-to-market plan.
Marketing had been targeting people while sales worked accounts. I built Vizient's first ABM program so both sides worked from the same account list with the same pipeline numbers, and it won an industry award for pipeline impact. Intelligent Demand wrote it up.
COVID made it obvious that PPE supply ran through other countries. Vizient backed SafeSource Direct, which built a plant in Broussard, Louisiana to make masks and exam gloves here. I led marketing for the launch.
Read the news releaseVizient named me marketing's AI Super Champion, which is a real title and I have made peace with it. I trained several hundred people, made Writer the standard platform, and built governed workflows the team kept using after the training ended. Writer published the story.
Read the Writer case studyEvery visitor to vizient.com used to see the same page. We built 13 versions keyed to role: C-suite, pharmacy, operations, strategy, and nine more. Sitecore gave it a Digital Impact Award.
Went back to SMU mid-career for the MS. Python, R, SQL, predictive modeling, NLP. Nobody was talking about generative AI in 2015. The degree turned out to be the best preparation I could have had for telling real capability from a good demo.
GitHub projectsWe were all promised jetpacks. AI is getting the same treatment, except the technology underneath is real. If model development stopped today, most companies would need ten years to use what already exists. Commercial teams have enough decks. I build the systems.
jetpackstheysaid.comNovation, supply chain marketing, then an SMU MBA. Scope ran from foodservice to MRI machines.
Children's Eye Foundation. Some of the most rewarding work of a career and a life.
Back to Vizient and an SMU MS in Data Science at the same time. Actualyzer, then Alluma.
Analytics, MarTech, insights. 30 people, $16M, and a pandemic in the middle of it.
Commercial teams have enough decks. I build the systems that make the AI they already bought do something.