Savings Actualyzer
It shows health systems what their supply contracts save them, in their own numbers. I named it, wrote the positioning and ran the launch.
Product video
I build marketing functions from zero.
Seventeen years at Vizient, a $2B healthcare company, building what marketing didn't have.
I left with analytics, MarTech and operations running: 20+ people and a $16M budget.
Functions, arrival to departure
0to3
Five things I walked into, and what they turned into.
0
marketing functions for analytics, MarTech or operations
3
functions built and running
What I walked into
Analytics was one part-time analyst. MarTech and operations didn't exist as teams.
What I built
Three functions, built from zero
Analytics was one part-time analyst when I arrived. I built it first, then MarTech and operations. All three kept running through a pandemic.
20+ people ยท $16M budget
Read the Gartner article0
marketers trained on generative AI
145
marketers trained on generative AI
What I walked into
No standard tool, no training, everyone trying things on their own.
What I built
Gen AI at Vizient
Vizient named me marketing's AI Super Champion. I trained 145 people and made Writer the standard platform. The workflows stuck after the training ended.
Read the Writer case study"WRITER delivers quantifiable ROI to my team and enables them to run faster."
Me, in the Writer case study
1
homepage for every visitor
13
role-based versions of vizient.com
What I walked into
A CFO and a pharmacy director landed on the same page.
What I built
13 versions of vizient.com
We built a version for each role, including C-suite, pharmacy, operations and strategy. Sitecore gave it a Digital Impact Award.
Read about the award2
target lists, one for marketing and one for sales
1
shared account list
What I walked into
Marketing targeted people while sales worked accounts.
What I built
Vizient's first ABM program
We moved from a "spray and pray" model to a sales-aligned, account-based approach, with quantifiable success.
$0
funding for a regional vision screening program
40,000
children screened
What I walked into
What I built
Children's sight, North Texas
I raised $1M from Alcon for vision screening across North Texas. I trained 156 doctors and nurses myself. Then I set up follow-up, so a failed screen turned into an appointment.
Little Ambassadors, where parents told their stories on camera, won an award.
Watch Little AmbassadorsMore work
Alluma, 2018
Vizient and Mayo Clinic started a pharmacy benefits manager. I led marketing for the name, brand and launch. It covers 250,000+ people.
allumaco.comSafeSource Direct, 2020
COVID showed how much PPE came from overseas. I led marketing for a new mask and glove plant in Broussard, Louisiana.
News releaseMS in Data Science, SMU, 2017
I went back mid-career. It taught me to tell real capability from a good demo, which is most of the AI job now.
GitHub projectsCareer
- 2025 to now
- Founder, Jetpacks They Said. AI systems for commercial teams.
- Vizient, 17 years
- VP, Marketing Technology, Analytics, Research and Operations, plus three earlier roles.
- Earlier
- Children's Eye Foundation, Novation, First Horizon
- Education
- MS Data Science and MBA, SMU. BBA, TCU. Chicago Booth Exec Ed, behavioral economics.