Thomas H. RogersThomas H. Rogers
Professional record · Dallas-Fort Worth
At Vizient, a $2B healthcare company, I spent seventeen years building what marketing lacked.
I left analytics, MarTech and operations running—with 20+ people and a $16M budget.
Selected results
Arrival / outcome
What I walked into
0
marketing functions for analytics, MarTech or operations
Analytics was one part-time analyst. MarTech and operations didn't exist as teams.
What I built
3
functions built and running
I built analytics from one part-time analyst, then added MarTech and operations. All three kept running through a pandemic.
20+ people · $16M budget
Read the Gartner articleWhat I walked into
0
marketers trained on generative AI
No standard tool, no training, everyone trying things on their own.
What I built
145
marketers trained on generative AI
Vizient named me marketing's AI Super Champion. I trained 145 people and made Writer the standard platform. The workflows stuck after training.
Read the Writer case study“WRITER delivers quantifiable ROI to my team and enables them to run faster.”
Me, in the Writer case study
What I walked into
1
homepage for every visitor
A CFO and a pharmacy director landed on the same page.
What I built
13
role-based versions of vizient.com
We built a version for each role, including C-suite, pharmacy, operations and strategy. Sitecore gave it a Digital Impact Award.
Read about the award
What I walked into
2
target lists, one for marketing and one for sales
Marketing targeted people while sales worked accounts.
What I built
1
shared account list
We moved from a "spray and pray" model to a sales-aligned, account-based approach, with quantifiable success.
What I walked into
$0
funding for a regional vision screening program
What I built
40,000
children screened
I raised $1M from Alcon for North Texas vision screening and personally trained 156 doctors and nurses. I set up follow-up to turn failed screens into appointments.
Little Ambassadors, where parents told their stories on camera, won an award.
Watch Little AmbassadorsAdditional record
I named Savings Actualyzer, wrote its positioning and ran the launch. It shows health systems their supply-contract savings in their own numbers.
Product videoVizient and Mayo Clinic started a pharmacy benefits manager. I led marketing for the name, brand and launch. It covers 250,000+ people.
allumaco.comCOVID showed how much PPE came from overseas. I led marketing for a new mask and glove plant in Broussard, Louisiana.
News releaseI went back mid-career. It taught me to tell real capability from a good demo, which is most of the AI job now.
GitHub projectsProfessional history